In the fifth segment of the Broad Experience, a show on women, workplace and success, Ashley Milne-Tyte, a regular contributor to Femme-O-Nomics, tries to find out whether the big fuss around female entrepreneurship actually amounts to anything.
The data surrounding the number of female entrepreneurs who secure venture capital can be depressing. One recent study, conducted by the Center for Venture Research at the University of New Hampshire, shows that only 12 percent of startups that pitched to U.S. angel investors during the first two quarters of 2011 were women-led and of those 12 percent, only 26 percent secured funding. But if you count the number of old and new firms, both for and not-for profit that support female-owned enterprises, it tells a different story.
While entrepreneurs learn the value of branding quite quickly, it’s those working in a corporate environment, where too many profess to the same skill set, that the need for it becomes rapidly apparent.