Wavemakers is a regular feature that profiles female innovators — women who are constantly blazing new trails, inspiring others and revolutionizing the status quo. This week we meet Sarah Morgenstern, the Publisher & Co-founder of SavvyMom Media, Canada’s top digital publisher for mom, family and parenting content. A former management consultant, she refocused her expertise in problem-solving and research to provide forums and opportunities for SavvyMom readers to learn and share and to ensure SavvyMom’s positioning as a ’trusted advisor’ to Canadian moms. You can follow her on Twitter: @savvymomdotca or check out her Facebook page.
Fragmented! Perhaps not the most inspirational state of mind but with numerous exciting opportunities facing our business right now, combined with a very hectic home life and numerous volunteer roles, staying focused is a constant challenge. However, I feel very fortunate to have so much on the go and try to appreciate the richness of my life and all its various aspects.
2. If you could choose what to come back as, what would it be?
A yoga instructor. I have great admiration for their calm approach to life and since I am always looking for ways to fit more yoga into my life now, this would be a perfect opportunity.
3. What is your greatest indulgence?
Without a doubt, red wine!
4. What or who helped you the most to achieve your success?
Throughout my prior consulting career, I was lucky to have a number of great mentors who helped me learn to prioritize, manage teams and articulate a point of view effectively, but 20 years later, I still fall back to my MBA degree from the Richard Ivey School of Business as the foundation to my business success.
The integrated decision-making skills that the program ingrained in me through the case-study method really prepared me for the great variety of business situations that my careers in consulting and the ever-changing world of digital publishing presented, and even to this day, help me focus on what is really important in a business situation, what alternatives are facing the business and how to make a decision as to the best direction in which to go.
5. What is the best advice you’ve ever received?
When I worked at A.T. Kearney, consultants were encouraged to ‘come with solutions, not just problems’ and this approach to life was part of the culture there. I still try to follow this mantra – by complaining less and find ways to improve the situation if its not to my liking instead, and I try to instil this attitude into my children and our staff at SavvyMom Media as well.
Category: Women on the Inside